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Bar Rescue's Jon Taffer Launching Restaurant Concept Taffer’s Tavern

Jon Taffer is famous for rescuing failing bars on his show “Bar Rescue”. Will he be able to use his experience to make his own new venture successful?

Photo Courtesy of FSR Magazine.

Jon Taffer, award-winning hospitality expert, business consultant, and celebrity entrepreneur, announced the launch of his own, innovative restaurant concept Taffer’s Tavern.

Taffer’s Tavern will be a high-volume, small footprint format that uses the latest technologies to produce high-quality food and beverage offerings without the need for a traditional commercial kitchen.

Taffer is partnering with Fransmart, the franchise development company behind the growth of brands like The Halal Guys, Five Guys Burgers & Fries, and QDOBA Mexican Grill.

Taffer’s Tavern is designed to unite a best-in-class beverage program and the most interesting bar fare with a streamlined kitchen and the latest advancements in food preparation technology, requiring far less space and far fewer employees than traditional casual-dining restaurants.


Our vision is to create exciting, first-rate menu items in a setting that doesn’t require a traditional range hood and ventilation system, which allows for tremendous versatility in scouting preferred locations and streamlining restaurant operations.

Taffer’s Tavern franchise partners will also benefit from the combined expertise that Taffer and Fransmart bring to the table, from innovative menu design and creative marketing, to employee training programs and customer service strategies. There will be servers, but also self-ordering and co-packed kitchens for lower labor levels.

“Every large franchise group I’ve spoken to is interested in this type of concept,” says Fransmart founder and CEO Dan Rowe.

Taffer takes a no-excuses approach to counseling family-run businesses as the host and executive producer of Bar Rescue on Paramount Network, where he offers his professional expertise, plus renovations and equipment upgrades, to desperately failing bars in order to save them from closing.

Paramount Network recently announced the show’s renewal for a seventh season.

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