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Domino’s Plans to Grow in Size by 60 Percent in Next Six Years

Domino’s Pizza has unveiled ambitious growth goals. We thought it was important for you to know how this might affect their competition.

Photo Courtesy of NRN.

The pizza chain - which currently includes 15,300 stores globally - expects to grow by nearly 60 percent over the next six years, with a target goal of 9,700 new stores by 2025.

That goal would nearly double the company’s growth rate of 5,260 stores over the past six years.

Domino’s is also projecting $25 billion in annual sales globally by 2025 with both domestic and international same store sales growing 3 percent to 6 percent over the next three to five years.

Domino’s experienced 30 consecutive quarters of domestic same-store sales growth.

Nation’s Restaurant News also named Domino’s one of the fastest growing chains of 2018.

Here is a synopsis of their plan:

Domino’s will begin “fortressing” — increasing the number of restaurants in the same market — as a strategy for strengthening dominance.

They will roll out customer-facing and back-of-the-house technology, including a next-generation point-of-sales system.

More growth will occur abroad with potentially 6,500-plus locations in the company’s largest international markets by 2025.

Domino’s cited 20 million “active” loyalty program users in 2018.

2019 National Restaurant News.

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