Domino’s Pizza has unveiled ambitious growth goals. We thought it was important for you to know how this might affect their competition.
The pizza chain - which currently includes 15,300 stores globally - expects to grow by nearly 60 percent over the next six years, with a target goal of 9,700 new stores by 2025.
That goal would nearly double the company’s growth rate of 5,260 stores over the past six years.
Domino’s is also projecting $25 billion in annual sales globally by 2025 with both domestic and international same store sales growing 3 percent to 6 percent over the next three to five years.
Domino’s experienced 30 consecutive quarters of domestic same-store sales growth.
Nation’s Restaurant News also named Domino’s one of the fastest growing chains of 2018.
Here is a synopsis of their plan:
Domino’s will begin “fortressing” — increasing the number of restaurants in the same market — as a strategy for strengthening dominance.
They will roll out customer-facing and back-of-the-house technology, including a next-generation point-of-sales system.
More growth will occur abroad with potentially 6,500-plus locations in the company’s largest international markets by 2025.
Domino’s cited 20 million “active” loyalty program users in 2018.