Now there are even more reasons why “America Runs on Dunkin” - new packaging and menu items. Will their new branding effort result in more sales?
Dunkin’ has an exciting new look to its product packaging, while welcoming both new and returning favorite menu items.
Dunkin’ introduced bright and bold new product packaging that brings to life the energy and excitement of Dunkin’s new brand identity.
The new branding is part of Dunkin’s multi-faceted blueprint for growth, a plan designed to transform Dunkin’ into the premier beverage-led, on-the-go brand.
Dunkin’ added two new menu items created to give guests new choices for the energy they need to start the morning right and keep running throughout the day, the New Power Breakfast Sandwich and the New Energy Cold Brew.
Dunkin’ also brought back two favorites introduced in 2018. The Brown Sugar Chipotle Bacon Breakfast Sandwich and the Caramel Chocoholic Donut.
Dunkin’ launched an entirely new handcrafted espresso experience in its restaurants, with new state-of-the-art espresso equipment for optimal espresso bean extraction and a new recipe for a stronger and more robust flavor profile.