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Peloton Reportedly to Open 100 Stores

Can’t find the time to workout? Peloton has set out to create a world-class indoor cycling studio experience on your time and in the comfort of your own home. Originally established on the internet, they are now looking for retail space.

Photo Courtesy of ICSC.

Peloton, a maker of spinning bikes and treadmills, now operates about 60 showrooms and says it intends to open roughly 100 more this year.

While Peloton uses the Internet to connect to its existing customers, it is relying on physical stores to connect to its future clientele.

The company offers $39-per-month memberships that enable customers to connect with Peloton classes over the Internet from their homes.

These bikes cost $2,300 apiece, while a treadmill sells for $4,300.

Peloton has reportedly chosen JPMorgan and Goldman Sachs to help ferry the company through an IPO.



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