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Supply Chain Concerns Drive U.S. Shoppers to Try New Retailers

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U.S. consumers still are fretting about the global supply chain disruption’s impact on their purchasing, and it’s affecting how and where they buy goods, according to ICSC’s latest Coronavirus Consumer Survey of 1,018 consumers conducted Nov. 5 to 7. Over the past couple of weeks, 60% of consumers have experienced issues with merchandise being unavailable in store or online.

Additionally, 46% have experienced shipping or delivery issues with online purchases. Supply chain issues have forced 48% to shop in ways they have not before, whether trying online shopping or heading to the store to get items in hand immediately, or to shop from different types of retailers, whether switching from e-commerce to brick-and mortar or vice-versa, trying new brands or switching from large retailers to mom-and-pops. And 45% have been buying extra goods for fear supply chain issues will cause them to be unavailable when needed later.

Rising vaccination rates, booster shots, the approval of vaccines for children and declining COVID cases have made consumers more confident. Fifty-six percent are optimistic the pandemic will end soon.

Meanwhile, U.S. consumers head inside establishments less than they did two weeks prior. Sixty-five percent shop or browse inside physical stores for non-essential goods like clothes, electronics and home decor, down from 71%. And 51% shop inside malls, down from 53%. Fifty-eight percent dine at restaurants and bars indoors, down from 59%, while 40% visit personal services establishments like spas, massage parlors and hair, nail and tanning salons, down from 44%. And 29% visit movie theaters, down from 31%.

Source: 2021 ICSC.

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